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Is Food Marketing Making Us Fat?

- A Multi-disciplinary Review

af Pierre Chandon

indgår i Foundations and Trends (R) in Marketing serien

Is Food Marketing Making Us Fat? af Pierre Chandon
Bag om Is Food Marketing Making Us Fat?

Reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601984661
  • Indbinding:
  • Paperback
  • Sideantal:
  • 98
  • Udgivet:
  • 30. juni 2011
  • Størrelse:
  • 156x234x5 mm.
  • Vægt:
  • 151 g.
  • 8-11 hverdage.
  • 7. december 2024

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- Adgang til 70.000+ titler
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Beskrivelse af Is Food Marketing Making Us Fat?

Reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected.

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