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Is Food Marketing Making Us Fat?

- A Multi-disciplinary Review

af Brian Wansink, Pierre Chandon

indgår i Foundations and Trends (R) in Marketing serien

Is Food Marketing Making Us Fat? af Brian Wansink
Bag om Is Food Marketing Making Us Fat?

Reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601984661
  • Indbinding:
  • Paperback
  • Sideantal:
  • 98
  • Udgivet:
  • 30. juni 2011
  • Størrelse:
  • 234x156x5 mm.
  • Vægt:
  • 151 g.
  • 8-11 hverdage.
  • 21. november 2024

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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
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Reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected.

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