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Investigating Audiences

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Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781412922708
  • Indbinding:
  • Paperback
  • Sideantal:
  • 200
  • Udgivet:
  • 8. august 2007
  • Størrelse:
  • 242x171x13 mm.
  • Vægt:
  • 352 g.
  • 8-11 hverdage.
  • 16. januar 2025

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- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Investigating Audiences

Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.

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