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Investigating Audiences

af Andy Ruddock
Investigating Audiences af Andy Ruddock
Bag om Investigating Audiences

Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781412922708
  • Indbinding:
  • Paperback
  • Sideantal:
  • 200
  • Udgivet:
  • 8. august 2007
  • Størrelse:
  • 242x171x13 mm.
  • Vægt:
  • 352 g.
  • 8-11 hverdage.
  • 21. november 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.

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