Internationalisation From Idea to Success

Expanding into foreign markets is a dream for many businessowners and
executives. However, the journey from idea to success is a long and complex
one, with many critical considerations and tough decisions to be made
along the way.
INTERNATIONALISATION – FROM DREAM TO SUCCESS reveals the secrets
of turning your international aspirations into reality. It offers insights into
what to expect when you take your business abroad, the key steps you must
take and the challenges that can arise – not only during the early days of
internationalisation, but also in the years ahead.
It answers a wealth of questions about the internationalisation process,
including:
• Why go abroad?
• Which country should you choose?
• What do customers in new markets want?
• Who should you partner with?
• How do you navigate cultural and legal differences?
• How can you create an effective collaboration between the
headquarters and the subsidiary?
• And what is your role in all of this?
Through compelling examples, supported by research and their own
experiences, Claus Sehested and Max von Zedtwitz offer a clear path for
anyone seeking success abroad. With over 20 years of experience as advisors
to companies seeking to enter foreign markets, and having personally built
businesses abroad as expatriate managers, the authors share everything
they wish they had known before venturing out for the first time.
This book is ideal for businessowners, top executives, expatriate managers,
leaders, and employees who are facing an internationalisation process.