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International Place Branding Yearbook 2010

- Place Branding in the New Age of Innovation

af R. Govers, F. Go
International Place Branding Yearbook 2010 af R. Govers
Bag om International Place Branding Yearbook 2010

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230279544
  • Indbinding:
  • Hardback
  • Sideantal:
  • 234
  • Udgivet:
  • 27. oktober 2010
  • Størrelse:
  • 242x164x21 mm.
  • Vægt:
  • 582 g.
  • 8-11 hverdage.
  • 16. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

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