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International Marketing of Higher Education

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This book examines both the theory and applications of marketing higher education in a global environment. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137542908
  • Indbinding:
  • Hardback
  • Sideantal:
  • 262
  • Udgivet:
  • 16. september 2016
  • Udgave:
  • 12016
  • Størrelse:
  • 219x161x22 mm.
  • Vægt:
  • 502 g.
  • 8-11 hverdage.
  • 13. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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This book examines both the theory and applications of marketing higher education in a global environment. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students.

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