International Marketing of Higher Education
- Indbinding:
- Hardback
- Sideantal:
- 262
- Udgivet:
- 16. september 2016
- Udgave:
- 12016
- Størrelse:
- 219x161x22 mm.
- Vægt:
- 502 g.
Leveringstid:
8-11 hverdage
Forventet levering: 20. november 2024
Beskrivelse af International Marketing of Higher Education
This book examines both the theory and applications of marketing higher education in a global environment. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students.
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