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International Handbook of Market Research Techniques

af Robin Birn
International Handbook of Market Research Techniques af Robin Birn
Bag om International Handbook of Market Research Techniques

This handbook of market research techniques is designed for all levels of marketing professionals. Taking a highly practical approach, it covers everything from market research survey planning and quantitative research over the Internet to geodemographics, analysis, modelling and report writing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780749438654
  • Indbinding:
  • Paperback
  • Sideantal:
  • 592
  • Udgivet:
  • 3. august 2002
  • Størrelse:
  • 157x233x30 mm.
  • Vægt:
  • 894 g.
  • Ukendt - mangler pt..

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af International Handbook of Market Research Techniques

This handbook of market research techniques is designed for all levels of marketing professionals. Taking a highly practical approach, it covers everything from market research survey planning and quantitative research over the Internet to geodemographics, analysis, modelling and report writing.

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