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International Consumer Behavior in the 21st Century

- Impact on Marketing Strategy Development

Bag om International Consumer Behavior in the 21st Century

This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781461451242
  • Indbinding:
  • Hardback
  • Sideantal:
  • 170
  • Udgivet:
  • 27. november 2012
  • Udgave:
  • 2013
  • Størrelse:
  • 240x162x17 mm.
  • Vægt:
  • 428 g.
  • 8-11 hverdage.
  • 17. januar 2025
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- Adgang til 70.000+ titler
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This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers.

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