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International Cases in Tourism Management

af Susan Horner
International Cases in Tourism Management af Susan Horner
Bag om International Cases in Tourism Management

International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138144491
  • Indbinding:
  • Hardback
  • Sideantal:
  • 410
  • Udgivet:
  • 1. august 2016
  • Størrelse:
  • 189x246x0 mm.
  • Vægt:
  • 453 g.
  • 8-11 hverdage.
  • 14. januar 2025
På lager
Forlænget returret til d. 31. januar 2025
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- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af International Cases in Tourism Management

International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

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