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  5. International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

indgår i International Marketing and Management Research serien

International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines
Bag om International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349478576
  • Indbinding:
  • Paperback
  • Sideantal:
  • 108
  • Udgivet:
  • 26. juli 2013
  • Udgave:
  • 12013
  • Størrelse:
  • 216x140x7 mm.
  • Vægt:
  • 1709 g.
  • Ukendt - mangler pt..

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As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products.

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