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International Business and Tourism

- Global Issues, Contemporary Interactions

Bag om International Business and Tourism

Explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary globalization and trade in services. This textbook provides fresh perspectives on tourism as a form of international business, and the implications for firms, the state and individuals.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415424318
  • Indbinding:
  • Paperback
  • Sideantal:
  • 290
  • Udgivet:
  • 10. marts 2008
  • Størrelse:
  • 175x245x16 mm.
  • Vægt:
  • 544 g.
  • 8-11 hverdage.
  • 12. februar 2025
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Explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary globalization and trade in services. This textbook provides fresh perspectives on tourism as a form of international business, and the implications for firms, the state and individuals.

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