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International Business and National War Interests

- Unilever between Reich and empire, 1939-45

af Ben Wubs

indgår i Routledge International Studies in Business History serien

International Business and National War Interests af Ben Wubs
Bag om International Business and National War Interests

Shows the effect of the war on Unilever as well as the conditions in the European food, oil and fats and soap industries. This book argues that Unilever survived World War II because the group had prepared itself legally well in advance. It also explores the external conditions, which helped the company to survive the war.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415416672
  • Indbinding:
  • Hardback
  • Sideantal:
  • 272
  • Udgivet:
  • 11. juni 2008
  • Størrelse:
  • 164x239x20 mm.
  • Vægt:
  • 552 g.
  • 8-11 hverdage.
  • 21. november 2024

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Shows the effect of the war on Unilever as well as the conditions in the European food, oil and fats and soap industries. This book argues that Unilever survived World War II because the group had prepared itself legally well in advance. It also explores the external conditions, which helped the company to survive the war.

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