Internal Brand Management in an International Context
indgår i Innovatives Markenmanagement serien
- Indbinding:
- Paperback
- Sideantal:
- 323
- Udgivet:
- 30. oktober 2013
- Udgave:
- 2014
- Størrelse:
- 210x148x20 mm.
- Vægt:
- 4497 g.
Leveringstid:
2-3 uger
Forventet levering: 23. november 2024
Beskrivelse af Internal Brand Management in an International Context
Employees with a sound knowledge of and strong commitments to a brand are likely to display behaviors that conform to a brand's identity, so called brand citizenship behavior. This research further analyzes the impact of an individual's cultural values on brand commitment which is an antecedent to brand citizenship behavior.
Brugerbedømmelser af Internal Brand Management in an International Context
Giv din bedømmelse
For at bedømme denne bog, skal du være logget ind.Andre købte også..
Find lignende bøger
Bogen Internal Brand Management in an International Context findes i følgende kategorier:
© 2024 Pling BØGER Registered company number: DK43351621