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Interactive Marketing

- Revolution or Rhetoric?

af Christopher Miles

indgår i Routledge Interpretive Marketing Research serien

Interactive Marketing af Christopher Miles
Bag om Interactive Marketing

This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing.' In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415801713
  • Indbinding:
  • Hardback
  • Sideantal:
  • 244
  • Udgivet:
  • 18. marts 2010
  • Størrelse:
  • 154x235x19 mm.
  • Vægt:
  • 482 g.
  • 8-11 hverdage.
  • 27. november 2024

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This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing.' In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

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