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Integrative Approach to Innovation Management

- Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativeness

af Nicolas Zacharias

indgår i Neue Perspektiven Der Marktorientierten Unternehmensfuhrung serien

Integrative Approach to Innovation Management af Nicolas Zacharias
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Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783834933386
  • Indbinding:
  • Paperback
  • Sideantal:
  • 97
  • Udgivet:
  • 8. september 2011
  • Udgave:
  • 2011
  • Størrelse:
  • 210x148x6 mm.
  • Vægt:
  • 178 g.
  • 8-11 hverdage.
  • 9. december 2024

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Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.

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