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Inside City Tourism: European Perspecthb: A European Perspective

Bag om Inside City Tourism: European Perspecthb: A European Perspective

This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781845411718
  • Indbinding:
  • Hardback
  • Sideantal:
  • 192
  • Udgivet:
  • 1. februar 2011
  • Størrelse:
  • 160x18x234 mm.
  • Vægt:
  • 431 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025

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- Adgang til 70.000+ titler
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Beskrivelse af Inside City Tourism: European Perspecthb: A European Perspective

This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.

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