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Innovative Marketing Communications

af Guy Masterman

indgår i Events Management serien

Innovative Marketing Communications af Guy Masterman
Bag om Innovative Marketing Communications

Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750663618
  • Indbinding:
  • Paperback
  • Sideantal:
  • 344
  • Udgivet:
  • 3. oktober 2005
  • Størrelse:
  • 188x242x22 mm.
  • Vægt:
  • 658 g.
  • 8-11 hverdage.
  • 28. november 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Innovative Marketing Communications

Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.

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