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Innovation Strategies in New Product Development

- Balancing Technological, Marketing and Complementary Competencies of a Firm

Bag om Innovation Strategies in New Product Development

Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783631619636
  • Indbinding:
  • Paperback
  • Sideantal:
  • 188
  • Udgivet:
  • 1. juni 2011
  • Udgave:
  • Størrelse:
  • 210x150x15 mm.
  • Vægt:
  • 258 g.
  • 2-4 uger.
  • 19. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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Beskrivelse af Innovation Strategies in New Product Development

Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises.

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