Innovation Feast
- Create New Product Ideas to Feed Your Hungry Business
- Indbinding:
- Paperback
- Sideantal:
- 204
- Udgivet:
- 15. marts 2018
- Størrelse:
- 229x152x12 mm.
- Vægt:
- 304 g.
- 8-11 hverdage.
- 26. november 2024
Normalpris
Abonnementspris
- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Innovation Feast
Is your business starved of successful new product innovation?If your new products are regularly failing in market, you're not alone. Over 45% of food and beverage products don't last more than one year on the shelf, resulting in hungry businesses with no clue about what will drive their long-term growth.Innovation Feast will show you how to create and manage successful new product ideas using a comprehensive five-stage innovation framework. Packed full of practical hands-on innovation tools and exercises, you'll learn how to: Uncover fresh consumer insights to inspire new product ideas. Identify untapped opportunities where your competitors won't go. Create a three-year pipeline of winning product ideas to fuel business growth. Manage your innovation plans to prioritise resources and maximise in-market success.Innovation Feast will help you answer those burning questions: How much should I innovate? Where should I focus my efforts? What type of new products should I make? How do I increase in-market success?If your business is starved of successful new product innovation, this how-to book is a must-read to create food and beverages that people really want.
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