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Innovation and Marketing in the Pharmaceutical Industry

- Emerging Practices, Research, and Policies

indgår i International Series in Quantitative Marketing serien

Innovation and Marketing in the Pharmaceutical Industry
Bag om Innovation and Marketing in the Pharmaceutical Industry

The pharmaceutical industry is one of today's most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781493952304
  • Indbinding:
  • Paperback
  • Sideantal:
  • 768
  • Udgivet:
  • 23. august 2016
  • Udgave:
  • 12014
  • Størrelse:
  • 421x302x36 mm.
  • Vægt:
  • 1246 g.
  • 2-3 uger.
  • 26. november 2024
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The pharmaceutical industry is one of today's most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.

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