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Innovation and Marketing in the Pharmaceutical Industry

- Emerging Practices, Research, and Policies

indgår i International Series in Quantitative Marketing serien

Innovation and Marketing in the Pharmaceutical Industry
Bag om Innovation and Marketing in the Pharmaceutical Industry

The pharmaceutical industry is one of today's most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781461478003
  • Indbinding:
  • Hardback
  • Sideantal:
  • 768
  • Udgivet:
  • 1. november 2013
  • Udgave:
  • 2014
  • Størrelse:
  • 243x161x35 mm.
  • Vægt:
  • 1218 g.
  • 8-11 hverdage.
  • 11. december 2024
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Forlænget returret til d. 31. januar 2025

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The pharmaceutical industry is one of today's most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.

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