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Industrial Marketing Research (RLE Marketing)

- Management and Technique

Bag om Industrial Marketing Research (RLE Marketing)

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138972650
  • Indbinding:
  • Paperback
  • Sideantal:
  • 290
  • Udgivet:
  • 26. november 2015
  • Størrelse:
  • 156x234x15 mm.
  • Vægt:
  • 453 g.
  • 8-11 hverdage.
  • 27. november 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Industrial Marketing Research (RLE Marketing)

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

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