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Inclusive Branding

- The Why and How of a Holistic Approach to Brands

af Klaus Schmidt, C. Ludlow
Inclusive Branding af Klaus Schmidt
Bag om Inclusive Branding

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349430154
  • Indbinding:
  • Paperback
  • Sideantal:
  • 210
  • Udgivet:
  • 1. januar 2002
  • Udgave:
  • 12002
  • 8-11 hverdage.
  • 9. december 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

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