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In Defense of Negativity

- Attack Ads in Presidential Campaigns

af John G. Geer

indgår i Studies in Communication, Media & Public Opinion serien

indgår i Studies in Communication, Media & Public Opinion (CHUP) serien

indgår i Studies in Communication, Media, and Public Opinion (CHUP) serien

indgår i Studies in Communication, Media, and Public Opinion serien

In Defense of Negativity af John G. Geer
Bag om In Defense of Negativity

Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780226284996
  • Indbinding:
  • Paperback
  • Sideantal:
  • 218
  • Udgivet:
  • 1. marts 2006
  • Størrelse:
  • 229x156x12 mm.
  • Vægt:
  • 318 g.
  • 8-11 hverdage.
  • 7. december 2024

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Beskrivelse af In Defense of Negativity

Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.

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