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Implications and Impacts of eSports on Business and Society

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Bag om Implications and Impacts of eSports on Business and Society

Presents research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a range of topics such as social networking and sponsorship branding, this book is aimed at anyone seeking current research on potential business opportunities in the eSports industry.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781799815396
  • Indbinding:
  • Paperback
  • Sideantal:
  • 208
  • Udgivet:
  • 14. oktober 2019
  • Størrelse:
  • 177x255x15 mm.
  • Vægt:
  • 382 g.
  • 2-3 uger.
  • 2. december 2024

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- Adgang til 70.000+ titler
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Beskrivelse af Implications and Impacts of eSports on Business and Society

Presents research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a range of topics such as social networking and sponsorship branding, this book is aimed at anyone seeking current research on potential business opportunities in the eSports industry.

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