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Implementing E-Commerce Strategies

- A Guide to Corporate Success after the Dot.Com Bust

af Marc J. Epstein
Implementing E-Commerce Strategies af Marc J. Epstein
Bag om Implementing E-Commerce Strategies

The debate as to whether a company should or should not invest in e-commerce is over: everybody does. The concern now is to survive in this new world with its new challenges - a world in which web site design is the lynchpin and a computer meltdown unthinkable. Mark Epstein explores how 32 companies have fared.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780275984632
  • Indbinding:
  • Hardback
  • Sideantal:
  • 224
  • Udgivet:
  • 30. august 2004
  • 8-11 hverdage.
  • 7. december 2024

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- Adgang til 70.000+ titler
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The debate as to whether a company should or should not invest in e-commerce is over: everybody does. The concern now is to survive in this new world with its new challenges - a world in which web site design is the lynchpin and a computer meltdown unthinkable. Mark Epstein explores how 32 companies have fared.

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