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Imagineering: Innovation in the Experience Economy

af Gabrielle (Utrecht University of Arts Kuiper
Imagineering: Innovation in the Experience Economy af Gabrielle (Utrecht University of Arts Kuiper
Bag om Imagineering: Innovation in the Experience Economy

To survive in today's economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Imagineers use design methods to create meaningful experiences that connect consumers to brands. This book explains the background of the need for experiences and focusses on how to design them.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781780644653
  • Indbinding:
  • Paperback
  • Sideantal:
  • 292
  • Udgivet:
  • 15. august 2014
  • Størrelse:
  • 191x246x16 mm.
  • Vægt:
  • 550 g.
  • Ukendt - mangler pt..

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Beskrivelse af Imagineering: Innovation in the Experience Economy

To survive in today's economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Imagineers use design methods to create meaningful experiences that connect consumers to brands. This book explains the background of the need for experiences and focusses on how to design them.

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