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I'm With the Brand

- The Secret Dialogue Between What We Buy and Who We Are.

af Rob Walker
I'm With the Brand af Rob Walker
Bag om I'm With the Brand

Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781845298876
  • Indbinding:
  • Paperback
  • Sideantal:
  • 320
  • Udgivet:
  • 11. september 2008
  • Størrelse:
  • 127x198x20 mm.
  • Vægt:
  • 266 g.
  • 2-4 uger.
  • 17. december 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af I'm With the Brand

Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.

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