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Identity Constructions in Bilingual Advertising

- A Critical Analysis

af Songqing (Associate Professor Li

indgår i China Perspectives serien

Identity Constructions in Bilingual Advertising af Songqing (Associate Professor Li
Bag om Identity Constructions in Bilingual Advertising

This is the first book-length research into identity constructions in relation to English mixing in advertising of non-English-speaking countries through a critical and interpretive lens. It aims to explore ethnographically the ideological underpinnings of identity constructions in the context of local politics of English.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138330689
  • Indbinding:
  • Hardback
  • Sideantal:
  • 208
  • Udgivet:
  • 10. august 2018
  • Størrelse:
  • 241x162x18 mm.
  • Vægt:
  • 456 g.
  • Ukendt - mangler pt..

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This is the first book-length research into identity constructions in relation to English mixing in advertising of non-English-speaking countries through a critical and interpretive lens. It aims to explore ethnographically the ideological underpinnings of identity constructions in the context of local politics of English.

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