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Iconic Consumer Brands for More Defensive, Lower-risk Investing

Bag om Iconic Consumer Brands for More Defensive, Lower-risk Investing

The Defensive Global Consumer Franchise Stocks Theme offers a balanced alternative between the higher risks associated with general equity investing and the safety of risk-free government bonds.Companies in the theme own many iconic brands, such as Coca-Cola, Colgate, Listerine, Cadbury, Gillette, Head & Shoulders, Guinness, Heineken, Nescafé, Dove, Vaseline, and Ben & Jerry's. Their sales and profits tend to be defensive during recessions, because they are essential items, or affordable luxuries. Because they are low-ticket, everyday, repeat purchases, their sales and profits tend to be predictable. And, finally, because they are irreplaceable in consumers' minds, they can often raise prices without losing customers.Defensive, predictable, and inflation-resistant sales and profits - such enviable attributes! What better way for the risk-averse investor, who nonetheless wants a reasonable return on their capital, to invest?

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781781196182
  • Indbinding:
  • Paperback
  • Sideantal:
  • 48
  • Udgivet:
  • 19. oktober 2023
  • Størrelse:
  • 148x4x210 mm.
  • Vægt:
  • 77 g.
  • 2-3 uger.
  • 11. december 2024
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Beskrivelse af Iconic Consumer Brands for More Defensive, Lower-risk Investing

The Defensive Global Consumer Franchise Stocks Theme offers a balanced alternative between the higher risks associated with general equity investing and the safety of risk-free government bonds.Companies in the theme own many iconic brands, such as Coca-Cola, Colgate, Listerine, Cadbury, Gillette, Head & Shoulders, Guinness, Heineken, Nescafé, Dove, Vaseline, and Ben & Jerry's. Their sales and profits tend to be defensive during recessions, because they are essential items, or affordable luxuries. Because they are low-ticket, everyday, repeat purchases, their sales and profits tend to be predictable. And, finally, because they are irreplaceable in consumers' minds, they can often raise prices without losing customers.Defensive, predictable, and inflation-resistant sales and profits - such enviable attributes! What better way for the risk-averse investor, who nonetheless wants a reasonable return on their capital, to invest?

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