I Think I Need Marketing
- The Knowledge You Need to Build and Manage a Successful Marketing Program
- Indbinding:
- Hardback
- Sideantal:
- 232
- Udgivet:
- 30. september 2015
- Størrelse:
- 234x156x14 mm.
- Vægt:
- 485 g.
- 2-3 uger.
- 27. november 2024
Normalpris
Abonnementspris
- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af I Think I Need Marketing
Are you searching for new buyers? Building a brand? Growing a business?
It's time for I Think I Need Marketing. A comprehensive resource anyone in business will find useful, regardless of industry, location, or size, I Think I Need Marketing pulls the curtain back on one of the business world's most confusing yet necessary components: marketing. Author Bonnie Taylor's easily understood narrative and common sense approach foregoes budget-wasting gimmicks and instead focuses on the steps and tools needed to build a successful-and profitable-marketing program.
By breaking marketing into easily grasped nuts and bolts supported by full color illustrations and real-world examples, I Think I Need Marketing leads readers through the process of creating a custom program destined for business growth. Enhanced with helpful tips and definitions, I Think I Need Marketing demystifies marketing with an accessible narrative about:
· Creating an actionable marketing strategy that achieves business goals
· Developing a winning brand and branding throughout a business
· Choosing the right mix from traditional and digital marketing options
· Setting budgets and saving money in marketing
· Using research effectively and efficiently
· Hiring and successfully working with outside consultants
· Evaluating and capitalizing on results
It's time for I Think I Need Marketing. A comprehensive resource anyone in business will find useful, regardless of industry, location, or size, I Think I Need Marketing pulls the curtain back on one of the business world's most confusing yet necessary components: marketing. Author Bonnie Taylor's easily understood narrative and common sense approach foregoes budget-wasting gimmicks and instead focuses on the steps and tools needed to build a successful-and profitable-marketing program.
By breaking marketing into easily grasped nuts and bolts supported by full color illustrations and real-world examples, I Think I Need Marketing leads readers through the process of creating a custom program destined for business growth. Enhanced with helpful tips and definitions, I Think I Need Marketing demystifies marketing with an accessible narrative about:
· Creating an actionable marketing strategy that achieves business goals
· Developing a winning brand and branding throughout a business
· Choosing the right mix from traditional and digital marketing options
· Setting budgets and saving money in marketing
· Using research effectively and efficiently
· Hiring and successfully working with outside consultants
· Evaluating and capitalizing on results
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