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Humanistic Marketing

indgår i Humanism in Business Series serien

Humanistic Marketing
Bag om Humanistic Marketing

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137353283
  • Indbinding:
  • Hardback
  • Sideantal:
  • 284
  • Udgivet:
  • 19. november 2013
  • Størrelse:
  • 223x145x22 mm.
  • Vægt:
  • 482 g.
  • 8-11 hverdage.
  • 29. januar 2025
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Beskrivelse af Humanistic Marketing

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

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