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How Voters Decide

- Information Processing in Election Campaigns

af Richard R. (Rutgers University Lau

indgår i Cambridge Studies in Public Opinion and Political Psychology serien

How Voters Decide af Richard R. (Rutgers University Lau
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This 2006 book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780521613064
  • Indbinding:
  • Paperback
  • Sideantal:
  • 366
  • Udgivet:
  • 26. juni 2006
  • Størrelse:
  • 152x228x21 mm.
  • Vægt:
  • 499 g.
  • 8-11 hverdage.
  • 27. november 2024
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This 2006 book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.

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