How to Measure Customer Satisfaction
- Indbinding:
- Paperback
- Sideantal:
- 160
- Udgivet:
- 29. december 2003
- Udgave:
- 2
- Størrelse:
- 171x243x12 mm.
- Vægt:
- 294 g.
Leveringstid:
Ukendt - mangler pt.
Beskrivelse af How to Measure Customer Satisfaction
Written by three leading practitioners, this is a practical guide to running an effective customer satisfaction measurement programme. The book also covers ways of gaining understanding and ownership of the CSM programme throughout the organisation.
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