How to explain SEO to your boss? Or to anyone

Are you a young marketer looking to understand SEO and contribute more at work? Or you could be a frustrated veteran, trying to explain SEO to the non-marketers who just don't seem to get it. Maybe you are a visionary wanting to pitch the coolest idea for boosting the company's online presence to your boss but need a bit of finesse with the SEO tactics.
Whatever be your purpose, I welcome and congratulate you on taking your first step on the "SEO is simple" journey. This journey will train your mind in the concepts of search engine optimization (SEO) and your soul with the willingness and enthusiasm to apply the concepts in your website strategies. And I am happy to be by your side as we conquer the highs and lows of this amazing learning adventure that SEO brings forward.