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How to Brand Nations, Cities and Destinations

- A Planning Book for Place Branding

af T. Moilanen, S. Rainisto
How to Brand Nations, Cities and Destinations af T. Moilanen
Bag om How to Brand Nations, Cities and Destinations

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230220928
  • Indbinding:
  • Hardback
  • Sideantal:
  • 202
  • Udgivet:
  • 15. december 2008
  • Størrelse:
  • 239x163x18 mm.
  • Vægt:
  • 492 g.
  • 8-11 hverdage.
  • 16. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af How to Brand Nations, Cities and Destinations

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

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