How Brands Grow 2 Revised Edition
- Including Emerging Markets, Services, Durables, B2B and Luxury Brands
- Indbinding:
- Hardback
- Sideantal:
- 256
- Udgivet:
- 20. September 2021
- Udgave:
- 2
- Størrelse:
- 236x163x21 mm.
- Vægt:
- 516 g.
På lager
Leveringstid:
4-8 hverdage
Forventet levering: 2. Oktober 2024
Beskrivelse af How Brands Grow 2 Revised Edition
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
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