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Hospitality Sales and Promotion

af Derek Taylor
Hospitality Sales and Promotion af Derek Taylor
Bag om Hospitality Sales and Promotion

A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750649865
  • Indbinding:
  • Paperback
  • Sideantal:
  • 336
  • Udgivet:
  • 25. maj 2001
  • Størrelse:
  • 140x216x20 mm.
  • Vægt:
  • 422 g.
  • 8-11 hverdage.
  • 7. december 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Hospitality Sales and Promotion

A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.

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