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Hospitality Marketing and Consumer Behavior

- Creating Memorable Experiences

Bag om Hospitality Marketing and Consumer Behavior

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781771883788
  • Indbinding:
  • Hardback
  • Sideantal:
  • 360
  • Udgivet:
  • 19. juni 2017
  • Størrelse:
  • 235x158x24 mm.
  • Vægt:
  • 924 g.
  • 2-3 uger.
  • 16. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Hospitality Marketing and Consumer Behavior

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.

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