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Hospitality Marketing and Consumer Behavior

- Creating Memorable Experiences

indgår i Advances in Hospitality and Tourism serien

Hospitality Marketing and Consumer Behavior
Bag om Hospitality Marketing and Consumer Behavior

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781771883788
  • Indbinding:
  • Hardback
  • Sideantal:
  • 360
  • Udgivet:
  • 19. juni 2017
  • Størrelse:
  • 235x158x24 mm.
  • Vægt:
  • 924 g.
  • 2-3 uger.
  • 29. november 2024
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Beskrivelse af Hospitality Marketing and Consumer Behavior

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.

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