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Hospitality and Tourism Marketing: A global perspective

af Maria Rellie B. Kalacas
Hospitality and Tourism Marketing: A global perspective af Maria Rellie B. Kalacas
Bag om Hospitality and Tourism Marketing: A global perspective

Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781774072639
  • Indbinding:
  • Paperback
  • Sideantal:
  • 226
  • Udgivet:
  • 1. november 2019
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 375 g.
  • Ukendt - mangler pt..

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Hospitality and Tourism Marketing: A global perspective

Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

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