Hope Is Not a Strategy

In uncertain times, only one thing is certain: hope is not a strategy and a future-oriented focus for your company has never been more important. At the same time, strategy development and implementation require an immense effort for entrepreneurs, managers and employees. That is why Christian Underwood and Jürgen Weigand have developed the StrategyFrame® from practical experience for practical application. Use it to bring order to your strategy process, develop a clear, understandable picture of your realignment with your team, and generate strategic know-how and momentum among all participants and stakeholders.

"This book is a gem. It not only provides a sound foundation for thinking strategically, but offers powerful tools for translating these ideas into practice in a rapidly changing environment. A valuable field guide for creating winning strategies, applicable to managers at every level."
William G. Pietersen, Professor, The Practice of Management, Columbia Business School

"'Hope Is Not a Strategy' brings to life the transformative power of strategic thinking when properly planned and executed. It delivers you an actionable playbook designed to help unlock strategic thinking for real, measurable business impact."
Brandon Carson, Vice President, Global Leadership Academy, Walmart