Hooked

Hooked, a compelling book by Nir Eyal, was published in 2014 by Penguin Books Ltd. This book falls under the genre of self-help and psychology, providing insights into how successful companies create products that people can't put down. Eyal explores the pattern behind these products and offers practical advice for replicating their success. If you're interested in understanding the mechanics of habit-forming products and how to apply these tactics to your own business, Hooked is a must-read. Published by Penguin Books Ltd, this book is available in English.

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.