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Hitmakers

Bag om Hitmakers

In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032878713
  • Indbinding:
  • Hardback
  • Sideantal:
  • 208
  • Udgivet:
  • 13. december 2024
  • Størrelse:
  • 156x234x0 mm.
  • Kan forudbestilles.
  • 13. december 2024
Forlænget returret til d. 31. januar 2025

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Hitmakers

In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

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