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Hit Brands

- How Music Builds Value for the World's Smartest Brands

af D. Jackson, R. Jankovich, E. Sheinkop
Hit Brands af D. Jackson
Bag om Hit Brands

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349444595
  • Indbinding:
  • Paperback
  • Sideantal:
  • 201
  • Udgivet:
  • 1. januar 2013
  • Udgave:
  • 12013
  • Størrelse:
  • 127x203x0 mm.
  • Vægt:
  • 235 g.
  • 8-11 hverdage.
  • 11. december 2024
Forlænget returret til d. 31. januar 2025

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Hit Brands

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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