Hispanic Marketing

Hispanic Marketing focuses on using cultural insights to connect with Latino consumers. Brought to you from the leaders in the field of Hispanic Marketing this third edition has been fully updated with the latest developments including: 27 new case studies in this edition emphasize on the digital marketing applications for New Latino Consumer Supported with a brand new Companion Website for course instructors with PowerPoint slides, video lectures and assignment examples. This book is the perfect companion for students of marketing specializing in Hispanic marketing and allows marketing professionals to build a connection between their brand and target market.