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Hidden Persuasion

- 33 Psychological Influences Techniques in Advertising

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Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789063695316
  • Indbinding:
  • Paperback
  • Sideantal:
  • 192
  • Udgivet:
  • 15. april 2019
  • Størrelse:
  • 234x176x13 mm.
  • Vægt:
  • 492 g.
  • 4-7 hverdage.
  • 4. februar 2025
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Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

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