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Handbook of Tourist Behavior

- Theory & Practice

indgår i Routledge Advances in Tourism serien

Handbook of Tourist Behavior
Bag om Handbook of Tourist Behavior

In today¿s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415542814
  • Indbinding:
  • Paperback
  • Sideantal:
  • 268
  • Udgivet:
  • 23. februar 2012
  • Størrelse:
  • 164x226x16 mm.
  • Vægt:
  • 420 g.
  • 2-3 uger.
  • 14. december 2024

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- Adgang til 70.000+ titler
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Beskrivelse af Handbook of Tourist Behavior

In today¿s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

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