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Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

af Víctor Hernández-Santaolalla, Monica Barrientos-Bueno
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies af Víctor Hernández-Santaolalla
Bag om Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Presents research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. The book highlighting a wide range of topics, including promotion strategies, business models, and prosumers and influencers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781799831198
  • Indbinding:
  • Hardback
  • Sideantal:
  • 457
  • Udgivet:
  • 24. april 2020
  • Størrelse:
  • 280x216x27 mm.
  • 8-11 hverdage.
  • 29. november 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Presents research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. The book highlighting a wide range of topics, including promotion strategies, business models, and prosumers and influencers.

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