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Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

indgår i Advances in Hospitality, Tourism, and the Services Industry serien

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
Bag om Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Presents scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is designed for professionals, researchers, graduate students, academics, and practitioners.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781522520849
  • Indbinding:
  • Hardback
  • Sideantal:
  • 447
  • Udgivet:
  • 6. januar 2017
  • 8-11 hverdage.
  • 16. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Presents scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is designed for professionals, researchers, graduate students, academics, and practitioners.

Brugerbedømmelser af Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry



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