Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

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Hardback
8-11 hverdage
3.578,95 kr.

Bag om Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Provides insight into the application of present-day customer relationship management within the retail industry. Highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships.

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Sprog:
Engelsk

ISBN:
9781799814122

Forlag:
Business Science Reference

Indbinding:
Hardback

Sideantal:
400

Udgivet:
11. oktober 2019

Leveringstid: 8-11 hverdage.
Forventet levering: 14. december 2024

Forlænget returret til d. 31. januar 2025

Normalpris

3.578,95 kr. + Fragt
~~3.578,95 kr.~~

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3.574,95 kr.

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Provides insight into the application of present-day customer relationship management within the retail industry. Highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships.

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